Battle of Nottingham

It was sometime around summer of 1992 and I was the Creative V.P. at Dauman Displays in New York City. I was responsible for P-O-P designs on both sides of the Atlantic as well as the West Coast. Since the departure of Max Factor from its Wilshire Blvd. headquarters and the reemergence as part of Proctor and Gamble there was very little work in LA but I was knee deep into projects in NY with Elizabeth Arden and Borghese, which had just separated from Revlon. In the middle of everything I received a brief of 70 to 80 pages from our UK office inviting us to compete with 13 other worldwide companies on the redesign of Boots the Chemist own store brand No. 7.

To make a long story short I was lucky enough to submit the winning design and get the project. While in England I had the opportunity to work with some of the best people I’ve ever collaborated with. At Dauman UK I worked primarily with Brian, Ken, Bill and Paul. At the Boots headquarters in Nottingham I worked with Fiona, Linda, Josef, and Ian. The job was conditioned on the fact that I go to England and oversee the project.

At the time Boots No. 7 project saved Dauman Displays from closing their UK branch. Unfortunately the NYC branch did eventually close despite my winning design for Sears Circle of Beauty in the states UK from closing You never know how one good design can impact a company.

http://gaus-usa.com/Boots_No7.php

http://gaus-usa.com/

It was sometime around summer of 1992 and I was the Creative V.P. at Dauman Displays in New York City. I was responsible for P-O-P designs on both sides of the Atlantic as well as the West Coast. Since the departure of Max Factor from its Wilshire Blvd. headquarters and the reemergence as part of Proctor and Gamble there was very little work in LA but I was knee deep into projects in NY with Elizabeth Arden and Borghese, which had just separated from Revlon. In the middle of everything I received a brief of 70 to 80 pages from our UK office inviting us to compete with 13 other worldwide companies on the redesign of Boots the Chemist own store brand No. 7.

To make a long story short I was lucky enough to submit the winning design and get the project. While in England I had the opportunity to work with some of the best people I’ve ever collaborated with. At Dauman UK I worked primarily with Brian, Ken, Bill and Paul. At the Boots headquarters in Nottingham I worked with Fiona, Linda, Josef, and Ian. The job was conditioned on the fact that I go to England and oversee the project.

At the time Boots No. 7 project saved Dauman Displays from closing their UK branch. Unfortunately the NYC branch did eventually close despite my winning design for Sears Circle of Beauty in the states UK from closing You never know how one good design can impact a company.

There is no “I” in team? Who said this is football!

Today’s world is the product of continuity and adherence to a set of beliefs. Combined with current technology and financed by public and/or private bureaucratic entities, which promise one thing and one thing alone! Continuity, in other words no change..

But before you can have multibillion dollar companies like McDonalds the fast-food chain, Ford Motor Company (FOMOCO), or The Boeing Company to name a few...

You need talented people like Dick and Mac McDonald, for the restaurant chain, Al-Jazari and Karl Friedrich Benz for the car company and Leonardo da Vinci and Clément Ader for the aircraft manufacturer

Since last real world change happened around 1955 and the one before that was in or around 1895.

We are now primed for a new renaissance, but by nature when forced to come up with something new, the bureaucrats in large corporations will memo “the team” to think outside the box, yet really what they mean is to reshuffle and reorganize old projects into new ideas. Rarely do they strive for anything new

That’s where we come in. While bureaucrats resist progress we thrive on it. We find ways to bring our designs from concept to reality while keeping cost down and manufacturability concerns in mind, at the same time create the best of whatever it is (we are working on) any wear in the world while keeping our customers consumer satisfied

As Giorgio Vasari wrote: “In the normal course of events many men and women are born with remarkable talents; but occasionally, in a way that transcends nature, a single person is marvellously endowed by Heaven with beauty, grace and talent in such abundance that he leaves other men far behind, all his actions seem inspired and indeed everything he does clearly comes from God rather than from human skill. Everyone acknowledged that this was true of Leonardo da Vinci, an artist of outstanding physical beauty, who displayed infinite grace in everything that he did and who cultivated his genius so brilliantly that all” problems he studied he solved with ease”